In January, my library created a Twitter account to respond to student complaints about library renovations. Although the creation of the account was reactionary, it has since yielded some great feedback, both positive and negative, for the library. We’ve stuck with updating the account regularly and it has grown into a successful outreach initiative. By following students that follow us, we can see what their social media interests are. As one of the co-moderators of the account, I’ve noticed a recent uptick in Vine postings from our students.
I’m not one to jump on trendy technology, but I firmly believe that the best way to reach undergraduate students is to meet them where they’re at, not necessarily where we* think they should be. With that, I created a Vine account for the Library and today I posted our first Vine:
It’s a simple message for our new students attending Summer Preview to stop by and visit the Library. I’m very excited about the outreach potential of Vine. I’m already thinking about student contest ideas, answers to popular reference questions, and many other possibilities!
Do you use Vine at your library? I’d love to hear how!
*Royal we of academic libraries